Right place at the right moment.
Right place at the right moment
A type of video useful for generating conversions with which to dilute the promotional purpose by acting on engagement and storytelling.
They are videos that have the ability to attract new customers thanks to the wide-ranging cut that provides only the most important information while focusing on the images that must be memorable. Your brand, with this type of video, must remain imprinted in the viewer’s mind so that from the first moment they watch it, it remains indelibly imprinted.
With promo videos, with a maximum duration of 30 seconds, the goal is to bring your target audience to conversion.
They differ from “commercial videos” because the focus is strictly commercial and storytelling is concentrated on creating a series of highly selected and captivating images that invite action. Promo videos are used to launch a clear and precise offer and for this reason they are usually positioned at the end of a sales tunnel, when the target audience has already shown some interest in the product and the brand.
The editorial plan is the basis for any serious communication strategy that brings tangible results. Content videos are perfect for kickstarting your editorial plan. They are engaging and valuable videos.
The goal is to create a high engagement rate in the channels on which they are distributed. They can be funny, emotional and narrative and convey an underlying but precise message. Their nature is emotional and they have the effect of involving users, who can be current or potential customers. They increase consideration for the brand or product. They have the tendency to generate sharing.
Engage your satisfied customers in one of the most powerful types of videos you can make, testimonials.
Social proof is central and positive testimonials before buying, determine the decisions of 90% of users. Feedback from satisfied customers is the strongest promotional message for your company. A successful marketing strategy cannot help but foresee the production of video testimonials in large quantities.
Educational videos are used to better explain what problems your services can solve.
They are not focused on your brand but on the valuable information you want to communicate to your audience to explain which is the mechanism that can solve certain problems that potential customers have in common. The protagonists are generally people inside the company who speak in first person, illustrating the potential of the product or service to be promoted. Educational videos are an ideal tool for any corporate communication and marketing strategy, both from a B2B and a B2C perspective.
Cultural documentaries are videos useful in projects developed by – or under the patronage of – organizations and institutions.
Through authentic storytelling, they serve to tell ideas that are difficult to explain in seconds.
Documentary videos can be emotional but at the same time informative and allow you to increase user consideration. They can be produced in various formats, from the shorter one between 5 and 7 minutes, passing through a medium format of 15 minutes, up to the longer versions of 30 minutes which are very useful even in the event that not only digital but also offline distribution is previewed, even traditional, during events or on TV. They are very useful for customer loyalty.Documentaries, through authentic narration, serve to tell ideas that are difficult to explain in a few seconds.
Documentary videos can be emotional but at the same time informative and allow you to increase users’ consideration. At center stage are the people, represented and spokespersons for the brand’s philosophy, who convey its value through interviews and direct testimonies. They can be produced in various formats, from the shorter one between 5 and 7 minutes, passing through a medium format of 15 minutes, up to the longer versions of 30 minutes which are very useful even in the event that not only digital distribution but even traditional, during events or on TV. They are very useful for customer loyalty.
Action, extraordinary images, captivating visual elements, serve to create the atmosphere and lifestyle you want to associate with the brand.
They aim at a specific demographic target by explaining how a product, service or brand adapts to the lifestyle in which that type of user wants to be identified. They are videos whose aesthetics are very accurate, the images speak and tell a lifestyle for which the brand is the spokesperson. They must generate strong engagement, consolidating or creating a community.
Congresses, anniversaries, new product launches, events are very important moments for companies, associations, institutions.
They involve, narrate dynamically, launch the event or tell about it. From the organization, to the execution, following the people who are part of it. They increase the reputation and demonstrate how the brand is close to its customers with the activities it organizes. We need constant production studied down to the smallest detail.
A simple, clear and effective video tutorial allows you to show your potential customers how your product or service works.
Create a detailed guide that simplifies processes by conveying ease of use to the viewer. Once he understands the process he will be motivated to give it a try. To sell effectively, you need to explain how a certain product or service works.
To advertise a product by enhancing its features and uniqueness, you need to produce product videos.
Show the characteristics of a product by leveraging both its style and its utilities. Highlight what makes your product the best for attracting new searchable visitors. You need to make sure that the produced video sets you apart from the competition.
Do you have a success story to tell to demonstrate to your potential customers that your company achieves real results and brings real benefits? A targeted video production leaves its mark.
This type of video shows which solutions the company uses to solve specific problems or which benefits it brings. Target users can thus appreciate the company’s experience.
To make your brand or product remain imprinted in the minds of viewers you must produce a video that, thanks to the elements of the narrative, such as the construction of a character, a development of the story, and emotional images create a relationship direct with the public.
They are videos that work best when mass-produced because their goal is to tell a story. They are usually placed at the top of the sales tunnel when users are gaining awareness and the narrative video with a high emotional impact is inserted to get engagement.
If you need to explain concepts and technologies that are difficult to understand, animated videos can help you get the message across with their immediacy and creativity.
With a didactic and informative imprint, animated videos are perfect for capturing the attention of the public by providing and making them understand a large amount of information. Thanks to the moving graphics, you capture the attention of the spectators in a simple and clear way and at the same time entertain and amuse them.
Corporate or Explanatory Videos are the ideal format for communicating to the public something more about your company, brand, products and services, in a simple and captivating way.
In this type of video, people inside the company speak in first person, explaining what the brand does and why it is right to choose it. They are useful for both increasing awareness and sales.